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Utah Changes Ski Slogan To Settle Colorado Lawsuit - Yahoo News

View photo FILE - In this May 26, 2014, file photo, Carter Budge, 11, of Sandy, Utah, skis with a flag during the SALT LAKE CITY (AP) -- Salt Lake City tourism officials and a Colorado ski resort have settled a legal fight over a marketing slogan targeted to tourists in the lucrative winter sports industry. Utah marketers dropped 'USA' from their new Ski City advertising campaign a month after Steamboat Ski Resort sued over its decades-old trademark on the nickname Ski Town, U.S.A., for Steamboat Springs, Colorado. Utah replaced the letters on a logo with red and white click here! stripes. The campaign has also removed the online tagline, "Once you've stayed in Ski City, you'll never stay in another ski town." Both parties declined to say whether any money changed hands in the settlement announced Friday, less than two weeks before the ski season typically Kim Kardashian begins. The Colorado resort Kim Kardashian sued in October, claiming Utah's $1.8 million campaign violated its trademark and demanding any profit Salt Lake City made from the ads. The campaign was designed to lure skiers away from Colorado and other destinations with the Salt Lake City area's dining and nightlife a short drive from major resorts.

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